Tag Archives: Tomatoes

Pahoa Elementary: Tomatoes All Around

Richard told me they took tomatoes down to Pahoa today, and gave some to every kid in the elementary school there.

There was an unexpected spike in production, he said, and he wanted to give them to the kids and their families.

3tomatoes

“We’ve done that over the years,” he said. “We just kind of made our way down the coast to the elementary schools. Kalani‘ana‘ole, Ha‘aheo, Hilo Union, Kapi‘olani, Waiakea Elementary, Kea‘au Elementary, ending up in Hawaiian Beaches at Keonepoko. So the next one was Pahoa Elementary.”

The farm first started handing out tomatoes and bananas at Keaukaha Elementary, back when the Thirty Meter Telescope adopt-a-class project was new and there were a lot of extras one season.

Over the years, he said, he’s been floored by the response. “There are so many people, I have no idea who they are, who come up and tell me they were so happy to receive the tomatoes.”

“We decided elementary kids because it’s a prize they can take home to their parents,” he said. “I feel pretty good being able to do it.”

Remembering the Tomato Fest

I’ve been thinking about the trips we’ve taken in the past to the Carmel Tomato Fest, which hasn’t been offered for awhile now.

Screen shot 2011-10-06 at 9.25.17 PM

Those Tomato Fests were terrific. Where else could you taste 200 varieties of heirloom tomatoes? Or watch the faces of kids trying them, and based on their reactions say, “Let’s grow that one?”

Screen shot 2011-10-06 at 9.28.28 PM

I wrote about the 2007 Tomato Fest here on the blog. In Carmel that year, we went south down the Pacific Coast Highway to visit our friend Judy Lundberg at Babe Farms in Santa Maria. I told June about when I was stationed at Fort Ord and how I loved to fly down that road when I was young and invincible.

Good memories.

Tomato Tomato Tomato, & More

June and I went to the Leeward Community College culinary gala L’Ulu this past Saturday night. It was a fundraiser for the college’s culinary students, and each chef was paired with a farmer. We were paired with Chef Alan Wong.

Alan and june

Here’s Chef Alan, making sure his farmer is properly supplied with a glass of Reisling, and below, June stands with a display of Hamakua Springs tomatoes.

Hamakua springs display

Chef Alans crew making tomato 3 ways

Chef Alan selected “Tomato, Tomato, Tomato” as the dish he would prepare for samples. That is a two-colored, cold tomato soup made from yellow and red tomatoes. In the center is a scoop of tomato sorbet with li hing mui dressing. On the side are two roasted grape tomatoes – one red and one yellow. The taste combination is incredible.

Tomato tomato tomato

His “Tomato, Tomato, Tomato” recipe can be found in his new, award-winning cookbook The Blue Tomato. Read about the cookbook’s recent Ka Palapala Po’okela award.

Nishimoto

This woman, Mrs. Ishimoto, told us she was a great fan of Hamakua Springs tomatoes. It turned out she is the grandmother of Brian Clay, the Olympic athlete. We were thrilled to meet her even before we found that out.

June and I enjoyed talking to the people there. We felt the strongest sentiment of supporting local farmers that we ever have anywhere.

Out Of Business


Tomatoes

Farming is a challenging business, and getting more challenging every day. That this tomato company in Southern California just halted operations is a good example of that.

Oceanside Pole Tomato Sales Inc., the marketing arm of Harry Singh & Sons, is one of the country’s largest tomato suppliers, packing and selling 4.5 to 5 million cartons of tomatoes a year. Harry Singh & Sons was one of nine companies that make up a Fresno-based cooperative that grows about 90 percent of the country’s fresh tomatoes.

It’s noteworthy that they had to shut down operations so suddenly. According to the article in The Packer, it was due to a “perfect storm of issues,” including labor and water costs, competition from Mexico, California’s regulatory climate and urban encroachment.

As I have often said, “If the farmer makes money, the farmer will farm.” As oil prices rise, I am curious to see if other mainland farmers are feeling economic pressures as well.

From The Packer:

Oceanside focuses on 2012 return with tomatoes

Published on 04/14/2011 06:40PM

Southern California’s Oceanside Pole Tomato Sales Inc., one of the nation’s largest suppliers to retail of vine ripe tomatoes, abruptly halted operations April 12, as did grower Harry Singh & Sons because of “a perfect storm of issues” related to costs.

Barbara Metz, a spokeswoman for Harry Singh & Sons, said April 14 that the company had not gone bankrupt. She said “a perfect storm of issues” including costs of labor and water, competition from Mexico, California’s regulatory climate and urban encroachment had caused the shutdown.

“I’ll be closing down the company in the next few weeks,” said Bill Wilber, Oceanside Pole president, on April 13.

Krishna Singh, general manager of the growing company and grandson of its founder, sent a message to that firm’s employees the same day, explaining that the company would not be operating for the 2011 season.

“I regret to inform you that effective immediately, Harry Singh and Sons Farming Partnership will not be in operation for the 2011 season. … We will work diligently and explore all options in our efforts to reorganize and resume farming operations for 2012,” according to the e-mail message.

The closures of Oceanside Pole and Singh’s growing operation could put a dent in the upcoming season’s vine-ripe category.

Read the rest

Dinner at Alan Wong’s

Richard, June, daughter Tracy and her husband Kimo (who is also the farm’s manager) and Tracy and Kimo’s daughter, Kimberly, recently flew to Honolulu for dinner at Alan Wong’s.

It was one of Alan Wong’s Farmers Series dinners, where he features a certain grower whose products he serves. It was the first dinner of the current series, and Chef Alan was featuring Hamakua Springs.

Alan wong

“It was a real honor,” June told me. “It’s the second time they’ve done that, and they are so welcoming. They treat us like we’re celebrities there.”

Richard said that Chef Alan asked them to speak to his staff before the dinner. “I introduced ourselves,” he said, “and talked about where we came from, what we do and why it’s important, what they do and how they support it. He let me talk about energy and geothermal; it was interesting to talk about that and how food security and energy is related. Now his staff has a better understanding of who we are and what we do.”

Richard said they were very impressed with Alan Wong’s staff. “They are very very knowledgeable and attentive. They really do know who grows their produce. I spent almost an hour talking to them before the dinner.”

As customers were seated, the staff took them over to the tables and introduced them. “We talked to the customers, told them what we do,” said Richard, “and invariably, everybody told us how much they support local agriculture. Every single one. It was pretty striking.”

Picture 1
For the first course, Chef Alan demonstrated the difference between fresh grown Hamakua Springs tomatoes, and those from a can. He made soup from canned tomatoes, and soup from Hamakua Springs tomatoes, and let people do a taste test. Hamakua Springs was preferred in the blind taste test, hands down.

He also made stewed tomatoes, both canned and fresh, and served them in saimin spoons. “The one made with canned tomatoes was  dark red, and the one with our tomatoes was lighter. The other one had an aftertaste, like canned tomatoes do,” said June. You could really taste the difference, Richard said, and everybody commented about it.

If you have read Richard’s blog much, or heard him speak, you’ll get a kick out of what Chef Alan called this tasting: “Not No Can…Can!” Tomatoes.

June’s favorite course was the ravioli lobster. “That was the best,” she said. “It was about a two-inch ravioli stuffed with lobster pieces and a buttery corn sauce on top.”

June said that some customers asked if they worked with other chefs and restaurants in that way. “We said, No, Alan is the only one that does this. I was telling his staff we are proud to work for a company that has their produce in Alan’s restaurant.”

Richard pointed out that because Alan does that – makes sure the farmers and restaurant staff know and respect each other – the farmers feel more responsible for the product of our work. “Instead of leaving it at the loading dock and not thinking about it, we are responsible for it until it’s on the plate in front of the customer,” he said. “He depends on us to produce it for him, and not only the family but everybody on the farm feels that way.”

He was also glad to be there at Alan Wong’s Restaurant with Kimo, Tracy and Kimberly, he said. “They are the next generation, and it’s so important for them to be able to have the same feelings that we had. That was really valuable. It’s really unusual, to make the farmers and others feel important like Alan does.”

The Word on Tomatoes

Tomatoes_vine

Tomatoes are one of the most popular commodities in the produce department. This year, tomatoes were the third most-popular vegetable, down from the No. 2 spot last year. Overall, tomatoes were the fifth most-popular item of all commodities studied in Fresh Trends 2010.  Purchases increased five percentage points in the past year and were up ten percentage points from Fresh Trends 2009.

For the fourth consecutive year, the likelihood of purchase increased according to income, with consumers earning more than $100,000 annually being the most likely to buy tomatoes. Consumers with kids living at home were slightly more likely to buy tomatoes, at 90 percent, than those without kids, at 86 percent. Consumers in the lowest income bracket, and single shoppers, were the least likely to buy the red vegetable.

Current Tomato Trends

The Packer is a national produce newsletter. Here’s how they describe their publication:

There’s no argument that The Packer is the fresh fruit and vegetable industry’s leading source for news, information and analysis. The Packer has been reporting every week on the produce industry since 1893. ThePacker.com serves fresh fruit and vegetable growers, packers, and shippers; produce retailers; foodservice distributors; fresh-cut processors; wholesale produce distributors, and allied product and service providers.

Every year, The Packer does research on fruits and vegetables, and I will periodically post some of the reports. Here is its 2010 tomato report.

Fresh Trends 2010

Tomatoes are one of the most popular commodities in the produce department. This year tomatoes were the third most-popular vegetable, down from the No. 2 spot last year. Overall, tomatoes were the fifth most-popular item of all commodities studied in Fresh Trends 2010.  Purchases increased five percentage points in the past year and were up 10 percentage points from Fresh Trends 2009.

For the fourth consecutive year, the likelihood of purchase increased according to income, with consumers earning more than $100,000 annually being the most likely to buy tomatoes. Consumers with kids living at home were slightly more likely to buy tomatoes, at 90%, than those without kids, at 86%. Consumers in the lowest income bracket, and single shoppers, were the least likely to buy the red vegetable.

Field-grown beefsteak tomatoes remain the most popular variety. In fact, purchases of the slicers climbed 12 percentage points from Fresh Trends 2009. Preference for romas, consumers’ next favorite, slipped seven percentage points in the past year. Preference for cherry tomatoes fell more than 50% from Fresh Trends 2009, while most other varieties remained relatively steady.

Shoppers are comfortable with tomatoes, as 81% of those surveyed said they felt at ease selecting ripe tomatoes for immediate consumption. For example, consumers said they were more comfortable selecting ripe tomatoes than they were selecting ripe bananas. Sixty-seven percent of consumers said they knew how to ripen tomatoes once they got them home.

Tomatoes top many salads around the country, as more than 80% of consumers said they use the vegetable in salads. Shoppers also buy tomatoes to add to their favorite recipes or to use as a side dish.

Last year organic tomato purchases reached new heights – this year organic lost all it had gained the previous year, and more. However, tomatoes were still one of the most popular items that consumers purchased organic at least some of the time. Tomatoes were the No. 2 vegetable and the No. 3 commodity overall that consumers said they purchased as organic periodically. This year, 17% of tomato consumers said they bought organic at least some of the time. The likelihood of an organic-only purchase fell 66% from Fresh Trends 2009 and dropped 50% from Fresh Trends 2008. Seventy-one percent of organic tomato buyers said they bought organic less than 25% of the time. Single shoppers were most likely to buy organic tomatoes exclusively.

More of The Packer’s Fresh Trends articles here.