Nancy Redfeather, a friend and sustainable farming advocate in Kona, sent me a link to this article in the Maui News.

When I was on Maui recently, I attended a biofuel meeting sponsored by Hawaii Electric Light Company. The article quoted me as being one of the few testifying in favor of the plan to replace fossil fuel diesel with bio diesel, made from palm oil.

I thought I’d share my response to Nancy, in order to give a little bit of context to my testimony:

Hi Nancy:

Thanks for sending me this.

I was on Maui visiting supermarkets and wholesalers when I attended that biodiesel meeting. That was the fourth bioenergy meeting I had attended.

I believe we need to figure out how the Big Island can become sustainable in energy, as well as in food production. We are in the process of building a hydroelectric plant at the farm. That will allow us to get off the grid.

HECO says it is committed to sourcing only palm oil that is certified sustainable. Some people seemed skeptical and even disappointed that NRDC was trying to do a third-party certification program for palm oil farming.

Since, in 1993, our farm—Kea’au Banana Plantation—was the first banana farm in the world to be certified ECO O.K. by the Rainforest Alliance, I related our experience with what happened as a result of the certification program.

During the early 1990s, the Central/South American banana industry was notorious for its poor sustainable/environmental/worker health record. As a result, the Rainforest Alliance, headquartered in New York City, decided to start a certification program. We read about it when a friend on the mainland, who knew our sustainable farming philosophy, sent me a copy of the World Watch magazine, in which the planned banana certification program was described.

We looked at the protocol and saw that we were not far from what they required. So I called the Rainforest Alliance and told them what we were doing. They sent two inspectors from their San Jose, Costa Rica office to inspect us. They were amazed that a banana farm in Hawai‘i, of all places, was pretty much in compliance. The inspectors told me they were getting stiff resistance from the large banana companies in Central America.

To make a long story short, their Board met and we passed. But I was told that there was consternation in Central America, and that it would not do to have a foreign company become the first banana company in the world to be certified ECO O.K. So a few weeks went by until they found a small grower in Costa Rica who could qualify. Then we were both allowed to say we were first in the world.

The result was that other farms started to transform themselves so they could be certified ECO O.K. In a short time it became clear that, because of marketing pressure, the large banana companies could no longer resist—and they started to clean up their acts.

On Maui, I related how our company was instrumental in changing the behavior of the world’s banana industry because of the Rainforest Alliance’s third party certification program. I told everyone that I felt that NRDC was trying to achieve the same thing—transform palm oil production behavior worldwide—and that I had actually seen it work.

But it seems clear to me that this is a complex issue on Maui.

Anyway, that is the story behind the story.